'How A Love of Dogs Built An End-to-End Personalization Experience - Email Insider Summit Captiva'

'Since no two dogs are alike, direct-to-consumer brand The Farmer’s Dog baked personalization into its very brand identity with a custom built CRM system. This means that all user touchpoints, from their first experience on the website, to their email on-boarding, and all the way through to the product and packaging itself are completely personalized and unique.  PRESENTER Adrian Evans, Email and CRM Marketing Manager, The Farmer\'s Dog' 

Tags: marketing , email

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