Name: 'How A Love of Dogs Built An End-to-End Personalization Experience - Email Insider Summit Captiva'
Uploaded: 2021-10-07T14:53:12+00:00
Duration: T24M1S
Description: 'How A Love of Dogs Built An End-to-End Personalization Experience - Email Insider Summit Captiva' - Food4Vlog[page:comma]

'How A Love of Dogs Built An End-to-End Personalization Experience - Email Insider Summit Captiva'

24:01 Oct 7, 2021 1 1

'Since no two dogs are alike, direct-to-consumer brand The Farmer’s Dog baked personalization into its very brand identity with a custom built CRM system. This means that all user touchpoints, from their first experience on the website, to their email on-boarding, and all the way through to the product and packaging itself are completely personalized and unique.  PRESENTER Adrian Evans, Email and CRM Marketing Manager, The Farmer\'s Dog'

Tags: marketing , email

'How A Love of Dogs Built An End-to-End Personalization Experience - Email Insider Summit Captiva'

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