'The Farmer\'s Dog Has An Amazing Set Up'

$'The Farmer\'s Dog Has An Amazing Set Up'$

03:28 Mar 19, 2022 1 0

'The Farmer\'s Dog Has An Amazing Set Up LinkedIn: https://www.linkedin.com/company/attnagency Instagram: https://www.instagram.com/attnagency/ Facebook: https://www.facebook.com/attnagency The Farmer\'s Dog. Man, you think that this would do real well, because it will. Loving dogs is easy, navigating their care can be hard. Fresh dog food delivered for as little as $3 a day. Oh look at what they\'re doing here. Okay, look, they\'ve got fresh dog food delivered as little as $11 a week. Same copy. Fresh dog food delivered for as little as $3 a day. So they\'re split testing the phrasing here. Isn\'t that so smart? Yeah, that\'s- What converts better? $3 a day or $11 a week. That\'s a good test. I like it. 50% off your first box. Man, now we\'re talking. Give me a discount. First purchase discount, month one probably a subscription. Let\'s go guys, this is how you do it. Look at this page. Wow. What descriptions. Amazing. This is a great page. You know The Farmer\'s Dog looks good. Yeah. I bet this crushes 50% off month one. Yeah. Oh, it\'s got a little questionnaire too. The landing page is money. Look at this. This is exactly what we tell you to do. Today, Vogue, Fast Company, Forbes. I run in traffic right to Business Insider. No way. They are. They got to have an affiliate link in here somehow. [inaudible 00:01:11]. I don\'t know why they\'re driving traffic to this page. Unless it\'s like a brand awareness segment. Yeah, but they can\'t pixel people on this page, can they? I get the credibility, but that needs to be an owned page. There wasn\'t a huge CTA there so. Well, yeah, you could get the engagement and re target, but like, if they go and buy it, it\'s not going to connect the dots there is it? They go from ad to business insider to cart to checkout and purchase. Well, you can exclude purchasers. Yeah, maybe. Create an honest audience based on clicks. It is a video too, so they could have done video views. [inaudible 00:01:40]. Yeah. Okay. It\'s making more sense for me now. Willie lost nearly 13 pounds on the Farmer\'s Dog. Before we made the switch, we had joint issues. I mean this is great. Get people excited. Nice and clean. Brand protection right there. Beautiful. See, this is why you have brand protection. Look. Look at these competitors, Darwin\'s Pet, People Hype, My Ollie. They\'re all buying traffic against your name, so very smart to have a protection add up there. Let\'s see some shopping. I don\'t see you on shopping. No, not on shopping. Dog food. That\'s probably way too broad. Oh yeah, there it is. Beautiful. God, now we\'re talking. You guys are doing well. You see this is showing up because I just went to your website. Everyone needs to understand that. This is showing up because I went to your website. You can do that. These are not showing up because I went to your website. These are showing up because they\'re buying traffic out on dog food. But you as the person that owns the Farmer\'s Table or any other brand that\'s watching this can pay so much more for this ad to be on the top, because you\'re not buying dog food, you\'re buying dog food for people that have been to your website. That is a much, much more qualified click. Oh, that\'s a lot of followers on LinkedIn. No ads, life. Man, there\'s so many ways to target on LinkedIn for this company, I\'m surprised and not on LinkedIn. Site looks good. Ads look good. Copy, you got split tests in your ads. Really nice creatives. Great videos, good storytelling. I can see a difference between prospecting and retargeting. You\'re sending traffic to business insider too, which is establishing credibility, probably mid funnel. I don\'t know, man. I like it. You guys are doing a good job. If you need healthy dog food delivered every month, go check out the Farmer\'s Dog. They look like they\'re doing really big things. My name\'s Bobby Dietz. Thanks for watching this ad review and we\'ll see you in the next one.'

Tags: advertising , marketing , development , digital marketing , ad agency , bobby dietz

'The Farmer\'s Dog Has An Amazing Set Up'

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