'Grey London -- part of WPP\'s Team News -- has created a humorously tongue-in-cheek TV campaign to promote The Sun\'s tie-up with Jamie Oliver ahead of the launch of the popular chef\'s latest cookbook, Save with Jamie. The campaign shows families how affordable cooking starts with smart shopping; playfully highlighting Jamie\'s money-conscious credentials in regards to food...if not some other areas of life. Starting Saturday 24 August, The Sun will be publishing a five-day Jamie Oliver series comprising five collectable glossy recipe cards from Save with Jamie -- which aims to help people shop smart, cook clever and waste less -- as well as helpful money-saving tips each day, an exclusive interview in-paper and exclusive video content for Sun+ members via thesun.co.uk and smartphone. Dave Monk, deputy executive creative director at Grey London, says: \"Jamie\'s the perfect ambassador for frugal cooking, but we all know he\'s completely minted in real life; a pretty funny contradiction we couldn\'t resist. He\'s also a bloody good sport and great at not taking himself too seriously.\"'
Tags: Cooking , Recipe , Food , funny , COMMERCIAL , advert , advertising , jamie oliver , AD , grey , spot , The Sun , Cookbook , news uk , Save With Jamie , Jamie Oliver Price Tagged , Grey London , WPP , Team News , Grey Global Group (Business Operation)
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