'For more insights, see our report product page: https://www.packagedfacts.com/Organic-Clean-Label-Consumer-Edition-12079376/?utm_campaign=2019_Q3%20Lumen5%20Report%20Videos&utm_source=youtube&utm_medium=social Many consumers are hesitant to place much trust in the food supply. Many fear foodborne illness outbreaks and chemical contaminants and further believe that standards for animal welfare are not upheld in agriculture. Distrust of “industrial food” has led some consumers to seek out new avenues for food, including local farmers’ markets and independent shops that source locally grown produce and products from locally raised animals. However, these consumers also shop in a number of bigger stores such as supermarkets, mass merchandisers, and wholesale clubs and expect to find products that promise something different than conventionally produced food. Producing foods that are simple and wholesome is what clean label consumers want, providing nostalgia to a different time when people were more closely involved in the methods of production. Organic consumers also tend to want these things, and they want assurances that the food they eat is produced under more stringent guidelines and is healthier than conventionally grown food. Clean label and organic consumers make up a relatively small part of the population. However, all consumers hold similar opinions about the safety, quality, and healthfulness of foods, which leads many people to buy organic and clean label products. Many consumers think that these product features are premium, better-for-you, and better for animals and the planet. Most consumers are also willing to pay more for such products. Expanding product availability to different neighborhoods and selling these foods in venues where they have traditionally not been available (e.g., convenience stores) are key to increasing access and awareness. As production processes change to accommodate the desire for cleaner foods, prices can drop and more consumers will be able to afford these products and purchase them regularly.'
Tags: Food , cheese , vegan , Organic , Natural , vegetarian , sugar , MEAT , yogurt , gluten-free , plant-based , milk , restaurants , dairy , animal welfare , seafood , Poultry , dairy-free , Beverage , kombucha , non-gmo , clean label , artificial ingredients , grass fed , Packaged Facts
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